In the Indian film industry, where box office battles are waged with every new release, 2023 saw a stunning turn of events. After the stunning success of Pathaan earlier this year, Bollywood witnessed another blockbuster with the release of Gadar 2, now just a month later cinema halls are abuzz with the latest Shah Rukh Khan starrer Jawan. Directed by Atlee, the film which has been making headlines since its announcement has been surrounded by immense hype. Now in the run up to its release, the film has witnessed a stellar rate of advance bookings the likes of which were seen in the pre-Covid era. This massive spate of pre-bookings, immense anticipation for the film and general fan euphoria has ensured that Jawan opens with a bang.
In this box office report, we look at the opening day collections of Jawan while comparing the same to previous releases of 2023. Living up to expectations and hype, Jawan started off on a thunderous note raking in a staggering Rs. 65.50 cr, to emerge as the highest opening day grosser of 2023. Not surprisingly, Jawan which was touted to be the biggest release of 2023, has managed to overshadow the opening day collections of previous releases like Pathaan which collected Rs. 57 cr, Gadar 2 which collected Rs. 40.10 cr, Adipurush which collected Rs. 36 cr, Kisi Ka Bhai Kisi Ki Jaan which collected Rs. 15.81 cr, and Tu Jhoothi Main Makkaar which had collected Rs. 15.73 cr. Besides these films, the opening day collections of Jawan have also managed to eclipse other releases of 2023 like Bholaa, Rocky Aur Rani Kii Prem Kahaani, Dream Girl 2, and even OMG 2.
This triumph marks reaffirms the fact that a compelling storyline, stellar performances, and strong marketing can still conquer the box office. Besides this, Jawan left no stone unturned in creating buzz and anticipation. The film’s marketing team crafted strategic campaigns that capitalized on the fervor amongst Shah Rukh Khan fans, leveraging social media, television, and outdoor advertising to create a massive pre-release hype. The trailer and teasers, along with the music, piqued the curiosity of the audience and created a sense of urgency to witness the epic on the big screen.
Currently, Jawan, which has enjoyed one of the largest advance booking rates of 2023 releases, continues to run to packed theatres. The immense fan following Shah Rukh Khan has combined with the marketing, multiple language release pattern and the presence of heavy weight cast members like Nayanthara, and Vijay Sethupathi guarantee the film a Rs. 100 cr + opening weekend. In fact, early trade estimates predict that the business of the film could well cross the Rs. 150 cr mark by the end of its opening weekend.
Top 10 Highest Opening Day Grossers of 2023 at a glance:
Jawan – Rs. 65.50 cr
Pathaan – Rs. 57 cr
Adipurush – Rs. 36 cr
Gadar 2 – Rs. 40.10 cr
Kisi Ka Bhai Kisi Ki Jaan – Rs. 15.81 cr
Tu Jhoothi Main Makkaar – Rs. 15.73 cr
Bholaa – Rs. 11.20 cr
Rocky Aur Rani Kii Prem Kahaani – Rs. 11.10 cr
Dream Girl 2 – Rs. 10.69 cr
OMG 2 – Rs. 10.26 cr